Marketing Plan
Position Chokas Jewelry as a luxurious and prestigious brand
that values craftsmanship, human value, and natural beauty
the tagline,
“THE EXPRESSION OF THE PAST, PRESENT AND FUTURE “
to convey the brand’s connection to tradition, contemporary aesthetics, and an enduring legacy.
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Campaign
Embracing Change and the Values of Chokas Jewelry
Use brand values as a guide for creating marketing content and communication.
website
Develop a user-friendly and visually appealing website showcasing the product range, artisan stories, and the brand’s commitment to craftsmanship and natural beauty
Create and maintain social media
product images, stories, and updates.
Instagram
Facebook
Pinterest
Linkedin
Twitter
Utilize search engine optimization (SEO) and search engine marketing (SEM) to increase online visibility and attract potential customers
highlight the craftsmanship, artisans, and natural materials behind each jewelry piece.
blog posts
articles
videos
Share stories of customers passing down Chokas Jewelry pieces through generations , emphasizing the brand’s connection to tradition and legacy.
Campaign
Utilize search engine optimization (SEO) and search engine marketing (SEM) to increase online visibility and attract potential customers
informed about new products, promotions, and events.
Create a newsletter
highlight the craftsmanship, artisans, and natural materials behind each jewelry piece.
Attend and sponsor industry events and exhibitions to showcase the brand’s products and craftsmanship.
Share stories of customers passing down Chokas Jewelry pieces through generations , emphasizing the brand’s connection to tradition and legacy.
Collaborate with fashion and lifestyle influencers
highlight the craftsmanship, artisans, and natural materials behind each jewelry piece.
Develop a press kit for media coverage and seek opportunities for interviews, editorials, and features in relevant publications.
values craftsmanship, human value, and natural beauty. ???
Collaborate with fashion and lifestyle influencers inter
Share stories of customers passing down Chokas Jewelry pieces through generations , emphasizing the brand’s connection to tradition and legacy
reward loyal ones.
highlight the craftsmanship, artisans, and natural materials behind each jewelry piece.
values craftsmanship, human value, and natural beauty. ???
Collaborate with complementary brands on joint promotions
highlight the craftsmanship, artisans, and natural materials behind each jewelry piece.
EMPOWERING THE CONFIDENT THROUGH NATURAL BEAUTY
Run targeted online advertising campaigns on social media platforms
Provide exceptional customer service through all communication channels, ensuring prompt and personalized responses.
CRM
Encourage customers to share their Chokas Jewelry experiences and stories on social media
using a branded hashtag.
Collect customer feedback and use it to improve products, services, and marketing efforts
Establish a mix of online and offline sales channels
brand’s website
third-party e-commerce platforms
physical retail partners.
Offer international shipping options to reach customers worldwide
brand’s website
third-party e-commerce platforms international
Explore collaborations with luxury boutiques and department stores to expand the brand’s retail presence
Embassy THAI
Art gallery. &. Museums. THAI international
Fair international
Regularly analyze marketing campaigns, sales data, and customer feedback to determine the effectiveness of marketing efforts and make adjustments as needed.
Monitor competitors and industry trends to stay ahead of the curve and continually refine the marketing strategy.
Set clear, measurable goals and key performance indicators (KPIs) for all marketing initiatives to track progress and success.