Marketing Plan

  1. Branding and Positioning:

 

Position Chokas Jewelry as a luxurious and prestigious brand
that values craftsmanship, human value, and natural beauty

 

the tagline,

“THE EXPRESSION OF THE PAST, PRESENT AND FUTURE “

to convey the brand’s connection to tradition, contemporary aesthetics, and an enduring legacy.

การเคลื่อนไหว เปลี่ยนแปลง

 

Campaign

Embracing Change and the Values of Chokas Jewelry

 

 

Use brand values as a guide for creating marketing content and communication.

 

 

2. Website and Online Presence

website

Develop a user-friendly and visually appealing website showcasing the product range, artisan stories, and the brand’s commitment to craftsmanship and natural beauty

 

Create and maintain social media
product images, stories, and updates.

Instagram
Facebook
Pinterest
Linkedin
Twitter

Utilize search engine optimization (SEO) and search engine marketing (SEM) to increase online visibility and attract potential customers

3. Content Marketing:

highlight the craftsmanship, artisans, and natural materials behind each jewelry piece.

blog posts

articles

videos

Share stories of customers passing down Chokas Jewelry pieces through generations , emphasizing the brand’s connection to tradition and legacy.

Campaign

Utilize search engine optimization (SEO) and search engine marketing (SEM) to increase online visibility and attract potential customers

informed about new products, promotions, and events.

Create a newsletter

3. Public Relations and Influencer Marketing:

highlight the craftsmanship, artisans, and natural materials behind each jewelry piece.

Attend and sponsor industry events and exhibitions to showcase the brand’s products and craftsmanship.

Share stories of customers passing down Chokas Jewelry pieces through generations , emphasizing the brand’s connection to tradition and legacy.

Collaborate with fashion and lifestyle influencers

highlight the craftsmanship, artisans, and natural materials behind each jewelry piece.

Develop a press kit for media coverage and seek opportunities for interviews, editorials, and features in relevant publications.

values craftsmanship, human value, and natural beauty. ???

Collaborate with fashion and lifestyle influencers inter

4. Advertising and Promotions:

Share stories of customers passing down Chokas Jewelry pieces through generations , emphasizing the brand’s connection to tradition and legacy

reward loyal ones.

highlight the craftsmanship, artisans, and natural materials behind each jewelry piece.

values craftsmanship, human value, and natural beauty. ???

 

Collaborate with complementary brands on joint promotions

highlight the craftsmanship, artisans, and natural materials behind each jewelry piece.

EMPOWERING THE CONFIDENT THROUGH NATURAL BEAUTY

Run targeted online advertising campaigns on social media platforms

5. Customer Experience and Engagement:

Provide exceptional customer service through all communication channels, ensuring prompt and personalized responses.

CRM

Encourage customers to share their Chokas Jewelry experiences and stories on social media

 

using a branded hashtag.

Collect customer feedback and use it to improve products, services, and marketing efforts

6.Distribution and Sales Channels:

Establish a mix of online and offline sales channels

brand’s website

third-party e-commerce platforms

physical retail partners.

Offer international shipping options to reach customers worldwide

 

brand’s website

third-party e-commerce platforms international

Explore collaborations with luxury boutiques and department stores to expand the brand’s retail presence

Embassy   THAI

Art gallery. &. Museums. THAI international
 
Fair international

7. Performance Measurement and Analytics:

Regularly analyze marketing campaigns, sales data, and customer feedback to determine the effectiveness of marketing efforts and make adjustments as needed.

Monitor competitors and industry trends to stay ahead of the curve and continually refine the marketing strategy.

 

Set clear, measurable goals and key performance indicators (KPIs) for all marketing initiatives to track progress and success.